We Leave No Stone Unturned
We identify every possible firm that has potential to advertise in your particular properties. Here's just a few of the methods we use to identify new advertisers.
1) We prospect all competitive and relevant publications. We prepare competitive sales spreadsheets that chart each advertiser in every issue of your competitive titles, We have their spending level, frequency and size of ads, and all data to ensure that we can prospect them and convince them to utilize your titles.
2) Significant time is spent working with the exhibitors at your Annual Conference, as well as other appropriate conferences in the market. If appropriate we will work with your corporate members. After all, if a potential advertiser is exhibiting at your conference or related conference in your market, they are very interested in your audience. Again, we chart all data, and upon learning the needs of each exhibitor, we develop relationships and put together custom proposals to best meet their marketing needs.
3) We look at your vendor lists and compare them to advertisers in recent issues in your journal as well as competitive journals - to see where time needs to be spent and focus on these companies convincing them why they should be advertising in your publication.
4) We scour the internet, using search criteria that best identifies vendors in your market. This approach usually uncovers diamonds in the rough. Emerging companies in the market, and those that tend to stay under the radar. We have a few success stories of converting these under the radar companies into huge monthly print and online advertisers.
How We Help
Leonard Media Group becomes a part of your team. We have over 25 years experience in selling ad space for peer-reviewed medical journals. Our success occurs due to our commitment to educating ourselves in each and every market we represent. We specialize in becoming knowledgeable participants in the market. We attend all relevant tradeshows and events from day one in order to become familiar with the subject matter and the participants.
Our sales team becomes acquainted with advertisers and their agencies quickly and begins to develop relationships immediately. We listen to the needs of the advertisers and propose creative advertising programs with your publications in order to fulfill the needs we have helped them identify. We create satisfied advertisers and revenue for you.
As part of our commitment to increasing your publications revenue, Leonard Media Group will also advise and consult with you on all sales aspects of your publishing operations. There is no charge for these consultation services.
Prospecting and the Sales Process
We prospect for potential advertisers at key events, through social networking, with internet search engines, and through competitive publications.
Once prospective advertisers are identified, Leonard Media Group pinpoints the decision-makers throughout the organization and uses personal visits, phone calls, and emails to discuss the value of the publications and digital media we represent. We do not give our prospects a sales pitch, we have conversations about their marketing needs and the ways your publications can serve those needs. We ensure the prospect has information regarding the publications we represent as well as the benefits of advertising.
Leonard Media Group creates a personal relationship with our advertising prospects. Personal relationships that last forever. We prioritize our clients based on spending potential in order to maximize revenue for you, the publisher. However, we never dismiss potential advertisers. We choose to provide creative solutions that will work within the advertiser’s budget.
We never let a contract come in without sending a handwritten thank you note to the advertiser. This level of service is uncommon and places us well ahead of the competition in the minds of our advertisers.