What To Expect
What You Receive from Leonard Media Group
How we Work
20% percent of the effort will be personal sales calls. 40% will be dedicated to personal email marketing (this is the changing face and how most day-to-day ad sales relationships are maintained today!). 40% shall be devoted to telephone. Every sales call, whether on the telephone or in person is followed up with an email or personal letter to enhance the relationship. All incoming emails and voice mails are responding to within four hours of receipt - usually we respond within 30 minutes (use of mobile devices allows us to do this even if we are out of town).
We routinely attend conferences, trade shows and market events on a regular basis to enhance the personal relationships with advertisers and prospects.
We aggressively use personalized and broadcast email as well as social networking for ad sales promotional purposes. An example is when there is a convention issue. All customers and prospects receive an email and phone call explaining and soliciting the advertising opportunity.
Members of our sales staff come from the media buying departments of ad agencies. We know the advantages for advertisers with a frequent ad schedule, and we clearly communicate "advertising effectiveness = reach (x) frequency" to each of our customers and prospects.
We also believe in relationships with our advertisers. This is key to trust, and selling schedules. It's no wonder that most of the advertisers we call on run FREQUENTLY in their respective publications.